From a usability standpoint, few content management systems compare with WordPress. This platform is used by everyone from bloggers to businesses, largely because it offers so many benefits. Easy and intuitive to use, it also is extremely customizable, meaning that you can tweak the design and layout to work perfectly for your needs.
If you decide to build your site using the WordPress platform, one of the biggest decisions you need to make is which hosting company to use. Designing the most amazing site in the world is pointless if it is hosted on a server that is slow or unreliable. As you search for the perfect WordPress hosting platform, keep your eyes out for these three key features:
1. Very little downtime.
In the world of web hosting, downtime refers to periods of time when the server is inaccessible. If a problem occurs with the server that causes it to go down, any visitors who try to visit your site will be presented with an error message. As you can imagine, this can give them the wrong impression about your business. From their point of view, problems with your website could indicate that your company is not professional or trustworthy.
What makes this situation particularly unfortunate is that problems with the server are beyond your control. That means that your company’s reputation lies entirely in the hands of the hosting company. With so much at stake, it is absolutely essential to choose a hosting company that has as little downtime as possible. When you compare providers, make sure to check their overall uptime percentage, searching for the hosting company that has the best rate.
These days, people expect websites to load instantly the minute that they land on the page. If you don’t believe that, think about your habits when you browse the Internet. If you try to go to a website and it doesn’t load immediately, you probably hit your back button and try a different site instead, thinking that there is something wrong with the first site that you visited.
Most people are unwilling to wait around for sites to load. Because of that, you need to make sure that your website loads as quickly as possible. Part of that means designing your site with speed in mind by keeping your image sizes small and optimizing your content. Another part of that means choosing the fastest hosting that you can afford.
3. Top-notch customer service.
What happens if your site goes down or if you experience another problem with your hosting? How quickly can you get help? The best hosting companies offer around-the-clock customer support, meaning that you can get any issues dealt with right away. The more quickly you can correct any problems, the less likely they are to impact your business, which is why it is so important to choose a hosting company that prioritizes customer service.
When searching for a WordPress hosting platform, make sure to look for a company that offers all of these key features.