When it comes to content management systems, WordPress is one of the most popular, largely because it is so easy to install and use. Along with its intuitive user interface, there are also countless themes and plug-ins available, making it easy to customize your site with little more than a few clicks of your mouse. Compared to traditional web design, setting up a WordPress site is incredibly fast and easy.
If you are planning on starting your own site using the WordPress platform, you should choose the hosting company for your site carefully. Having fast reliable WordPress hosting is essential for these three reasons:
1. A better visitor experience.
When people click on a link to a website, they expect the site to load quickly. If a site loads too slowly, people will most likely click away to a different site instead.
There are a lot of different steps that you can take on your own to help your site load faster. For instance, you can reduce the file size of your images and change the behind-the-scenes structure of your pages to promote faster loading times.
Even if you do everything right, however, if your site is hosted on a slow server, it will still load slowly. The only way you can overcome this problem is by choosing a web host that provides their clients with the fastest possible speeds.
2. A better reputation.
Low-quality web hosting can quickly tarnish your company’s reputation. If people have to wait around forever for your website to load or if it doesn’t load at all, it reflects poorly on your business. Even if it is the web hosting company’s fault, your visitors will still blame your business. That is why you need to choose a reliable host. When comparing hosting companies, take a look at their uptime percentage to see how frequently their servers go down. Look for a company with the highest uptime percentage possible.
3. A higher position in the search engines.
Not long ago, Google announced that loading speeds were one of the factors that they considered when ranking websites in the search engine results. From a search engine optimization (SEO) standpoint, having a site that loads quickly is absolutely essential.
Anything that slows your site down can interfere with your ability to obtain one of the top positions in the search results. That includes slow loading times caused by a low-quality web hosting company. An important part of optimizing your site is making sure that it loads quickly. Part of that involves choosing the right web host.
Having fast reliable WordPress hosting is absolutely mandatory in this day and age. Not only do fast loading times provide a better experience for your visitors but they also help people view your company more favorably. Fast-loading sites generally perform better in the search engine results, as well, which means that you need to make choosing the right web host one of your top priorities when working on SEO for your website.